Welcome to Week 0 of my 12 Week Year experiment at theclancyjack.art! I’m diving into a bold mission: earning $7,000 per month through affiliate marketing in just 12 weeks. This post outlines the structure, strategy, and execution plan, leveraging the 12 Week Year framework to turn ambition into reality. From studying key concepts to choosing a high-potential business idea and crafting a detailed roadmap, here’s how I’m setting the stage for success. Follow along at theclancyjack.art/executions/ for weekly updates!
Week 0: Laying the Foundation
Week 0 is all about preparation—reviewing the 12 Week Year methodology, selecting a focus, and building a data-driven plan. I’ve spent time exploring the book’s website, worksheets, and content to internalize its principles. Here’s a quick overview:
Key Concepts of the 12 Week Year
Success isn’t about knowing what to do—it’s about doing it. Traditional annual plans often fail due to long timeframes that dilute focus and execution. The 12 Week Year, developed by Brian P. Moran and Michael Lennington, compresses a year’s goals into 12 weeks, creating urgency and accountability. Its core principles are:
- Vision: Set clear, specific goals.
- 12-Week Planning: Break goals into weekly, actionable steps.
- Tracking & Adjustment: Use scorecards to log daily progress and optimize weekly.
- Tools: Scorecards for metrics (e.g., completion rate, outcomes) and action lists for task management.
- Methodology: Prioritize high-impact actions, execute with discipline, and iterate quickly to stay on track.
This data-driven system eliminates yearly procrastination, accelerating goal achievement. Want to dive deeper? Grab the book—it’s a game-changer!
Part 1: Choosing a Business Idea
I’ve set a daring goal: $7,000 per month in passive income. It’s so ambitious it feels nearly impossible. Yet, I believe we only achieve what we aim for, and big wins often require the same effort as small ones—just with different challenges. Inspired by stories of rapid content success and today’s digital opportunities, I’m convinced it’s achievable if I follow the right methods. My mantra? Set a clear goal and relentlessly pursue the correct strategy.
Choosing the Focus: n8n Affiliate Promotion
After exploring ideas like sticker design, Kindle Direct Publishing, and Threads bots, I’ve zeroed in on promoting n8n, a trending automation tool. Why n8n? It aligns perfectly with a “correct” strategy:
- Riding the Wave: n8n is a hot topic, tapping into the trend of automation.
- High-Profit Potential: Its 30% recurring affiliate commission offers stable, long-term income—ideal for my monthly revenue goal over one-off gains.
- Blue Ocean Opportunity: While others promote n8n, few use websites or AI for scalable, customized content like workflow templates. This gap is ripe with potential.
- Market Timing: Early adopters are just entering, and history shows the second wave often reaps the biggest rewards. My gut says this is the one.
No more guesswork. Inspired by Growth Hacker Marketing and Traffic Secrets, I’m embracing a data-driven approach, ditching blind experimentation for strategic execution.
Part 2: Turning the Goal into Achievable Data
How do I generate $7,000/month? Let’s break it down with numbers.
Crunching the Numbers
For n8n’s Starter Plan ($21.20/month or $16.96/month annually):
- Commission: Monthly plan = $6.36/user; annual plan = $61.06/year ($5.09/month). Assuming half choose each, the average is $5.73/user/month.
- Required Users: $7,000 ÷ $5.73 ≈ 1,222 active paying users by Week 12.
I’m starting with the Starter Plan to target the broadest market, with plans to explore Pro/Enterprise plans later if opportunities arise.
Traffic and Conversion Goals
Hitting 1,222 users requires traffic and a solid conversion rate. Based on affiliate marketing benchmarks (1–5% for SaaS), I’m targeting a 3% conversion rate, achievable with high-value content like AI-generated n8n templates. Here’s the math:
- Total Users Needed: With a 15% churn rate, I need 1,704 new users over 12 weeks (≈142 users/week).
- Traffic Needed: At 3%, 1,704 users require 56,800 visitors total (≈4,733/week or 947/day, assuming 5 workdays).
- Upside Scenario: At 5% conversion, traffic drops to 34,080 visitors (≈568/day)—more feasible.
- Downside Scenario: At 1%, I’d need 170,400 visitors (≈2,840/day)—a stretch, but a reminder to optimize early.
The Plan
My goal is clear: Drive 56,800 visitors in 12 weeks at a 3% conversion rate to secure 1,222 active users and $7,000/month. I’ll leverage SEO, social media, and AI-driven content to hit daily traffic targets, starting small and scaling fast.
Initial Weekly Execution Plan
This rough draft maps the numbers into weekly milestones to visualize the results needed for success.
Preliminary Plan (Draft)
12 Week Scorecard
Week 1
- Results: Website setup progress (50% complete), visitors (~500), converted users (500 × 3% = 15).
- Active Users: 15.
- YTD Income: 15 × $5.73 ≈ $86.
- Execution: Action completion rate (e.g., 2/3 actions completed, 66% execution rate).
Week 4
- Results: Website live, visitors (~6,145), converted users (6,145 × 3% ≈ 184).
- Active Users: 15 (Week 1 retention) + 15 (Week 2 retention) + 15 (Week 3 retention) + 184 = 229.
- YTD Income: 229 × $5.73 ≈ $1,312.
- Execution: Target execution rate 85%+.
Week 12
- Results: Visitors over last 9 weeks (6,600 × 9 = 59,400), new users (59,400 × 3% = 1,782).
- Total New Users: 45 (first 3 weeks) + 1,782 = 1,827.
- Active Users: ~1,222 after retention (meets target).
- YTD Income (Week 12 monthly income): 1,222 × $5.73 ≈ $7,000 (target achieved).
- Adjustment: If conversion rate rises to 5%, new users = 59,400 × 5% = 2,970, exceeding the active user target with higher income.
Part 3: Refining the 12 Week Plan with Proven Strategies
As you can see, my initial plan was a rough sketch—ambitious but lacking precision. Having studied Growth Hacker Marketing by Ryan Holiday, Zero to One by Peter Thiel, Traffic Secrets by Russell Brunson, The Lean Startup by Eric Ries, and Smartcuts by Shane Snow, I’m now sharpening this blueprint. My goal has shifted from “make money” to data-driven growth, turning vague aspirations into a clear, actionable path. Here’s how I’m refining the plan to drive 56,800 visitors, achieve a 3% conversion rate, and hit $7,000/month by Week 12.
Applying Core Concepts from Five Key Books
- Growth Hacker Marketing (Ryan Holiday)
- Core Ideas: Achieve product-market fit (PMF) with minimal viable products (MVPs), use low-cost/high-impact marketing, and iterate based on data.
- Application: Test n8n use cases (e.g., e-commerce automation) via Medium and Threads posts in Weeks 1–3 as MVPs. Share free n8n workflow templates (e.g., Shopify order automation) to spark viral sharing. Analyze weekly click-through and conversion data to optimize content. If e-commerce posts perform best, focus Week 4’s website content on e-commerce automation to boost conversions.
- Zero to One (Peter Thiel)
- Core Ideas: Create unique value in a blue ocean market and dominate a niche before scaling.
- Application: My AI-powered “n8n workflow generator” is a unique offering, untapped by most n8n affiliates. Target small e-commerce owners with tailored workflows (e.g., order processing, marketing emails). Optimize SEO for “n8n Starter Plan for e-commerce” and position the site as their go-to automation resource, carving out a niche monopoly.
- Traffic Secrets (Russell Brunson)
- Core Ideas: Use a “Dream 100” strategy to leverage influencers, build a content funnel (awareness to conversion), and diversify traffic sources.
- Application:
- Dream 100: Partner with n8n community influencers (e.g., Reddit’s r/n8n) by offering free workflows, aiming for 200 visitors/week from Week 4.
- Content Funnel:
- Awareness: Post educational Medium/Threads articles and YouTube tutorials (e.g., “5-Minute n8n Starter Plan Guide”).
- Engagement: Drive traffic to in-depth blog posts and an AI workflow tool on the site.
- Conversion: Embed clear CTAs (“Try n8n Starter Plan”) with affiliate links.
- Multi-Channel Traffic: Combine SEO (2,400 visitors/week), social media (2,000), YouTube (1,200), forums (300), influencer collabs (200), and small-budget Google Ads (900) to exceed 6,145 visitors/week by Week 4.
- The Lean Startup (Eric Ries)
- Core Ideas: Use Build-Measure-Learn cycles, validate assumptions with MVPs, and iterate rapidly.
- Application: Treat Weeks 1–3 Medium/Threads posts as MVPs to test the assumption “small e-commerce owners want n8n automation.” By Week 3, launch a simple AI tool MVP (supporting 3–5 e-commerce scenarios) to validate if customized workflows boost conversions. Iterate based on usage data—e.g., add inventory sync workflows if order automation performs well.
- Smartcuts (Shane Snow)
- Core Ideas: Hack traditional paths, simplify processes, leverage superconnectors, think 10x, and build momentum.
- Application: Skip slow blog-building by testing demand on Medium/Threads. Simplify the AI tool to 3–5 workflows for quick launch. Collaborate with n8n influencers for rapid exposure. Set a bold vision (“the top n8n automation resource”) to drive engagement. Use early wins (e.g., high Medium engagement) to fuel Week 4’s site launch momentum.
Refined 12 Week Action Plan
- Market Testing & Validation (Weeks 1–3)
- Post on Medium, Threads, Lenny’s community, and n8n’s official channels to test e-commerce automation demand. Share educational content (e.g., “Automate Shopify Orders with n8n”) and track engagement. Refine based on top-performing topics.
- Build Website & AI Tool MVP (Weeks 1–4)
- Launch a simple WordPress site with blogs targeting e-commerce owners and SEO for “n8n Starter Plan for e-commerce.” Develop an AI tool MVP using n8n’s template library, offering 3–5 workflows (e.g., order processing) with affiliate-linked CTAs.
- Multi-Channel Traffic (Weeks 4–12)
- Drive traffic via SEO, social media, YouTube, forums, influencer collabs, and small-budget Google Ads. Share free templates with n8n influencers to amplify reach. Aim for 6,145+ visitors/week by Week 4.
- Conversion Optimization & Iteration (Weeks 4–12)
- Build a funnel: Medium/YouTube for awareness, blogs/AI tool for engagement, CTAs for conversion. Track AI tool usage and iterate features (e.g., add workflows) to hit 3–5% conversion.
- Track & Adjust (Daily/Weekly)
- Log visitors, AI tool usage, and conversions daily. Review execution rate (target: 85%+) weekly, adjusting channels or content based on data (e.g., scale YouTube if it outperforms).
- Build Momentum & Reputation (Weeks 4–12)
- Share goals on Reddit’s r/n8n for accountability. Join weekly accountability meetings. Submit templates to n8n’s official library for citations, boosting credibility and traffic.
Why This Matters
This refined plan replaces guesswork with strategy. By blending Growth Hacker Marketing’s low-cost tactics, Zero to One’s niche focus, Traffic Secrets’ multi-channel approach, The Lean Startup’s rapid iteration, and Smartcuts’ momentum-building, I’m turning “growth” into a clear roadmap. Follow along for weekly updates and actionable insights!
Part 4: To-Do List and Detailed 12 Week Plan
After iterating with AI tools, I’ve crafted a detailed starting plan. It’s not “proven” yet—just a foundation to adjust based on weekly data and results. This week, I’ve set the direction and operational details. See you next week for Week 1’s progress!
Appendix: Detailed Plan
Major To-Do List
Market Demand Testing & Content Creation
- Publish educational content on Medium, Threads, Lenny’s community, and n8n’s official channels to test assumptions (e.g., “small e-commerce owners are interested in n8n Starter Plan”).
- Write educational articles (e.g., “How to Automate Your E-commerce Orders with n8n Starter Plan”) to attract initial visitors.
Social Media Posting & Exposure
- Post on LinkedIn, Reddit (r/n8n), and Twitter, sharing website articles, AI tools, or educational content.
- Publish articles and posts on Medium and Threads to drive traffic to the website.
- Answer questions on Reddit, Quora, and similar forums, sharing website links and providing value.
YouTube Video Production (Low Frequency Initially)
- Create simple tutorial videos (e.g., screen recordings with voiceovers) every 2 weeks, embedding website links to attract visitors.
- Consider increasing frequency or outsourcing editing after Week 6.
Website Setup
- Build a simple WordPress website with forms, result pages, and CTAs (“Try n8n Starter Plan Now”).
- Write blog posts targeting the niche market, optimize for SEO, and prioritize blog promotion to build traffic.
Develop “n8n Template Search & Tutorial Tool” (AI Tool MVP)
- Collect n8n official templates, create a database, and gradually expand template volume.
- Use AI (OpenAI gpt-3.5-turbo) for simple searches, customized explanations, tutorials, and conversational features.
Connect with Dream 100
- Reach out to n8n community influencers, offering high-value content (free templates and tutorials) to amplify top-of-funnel exposure.
- Collaborate with influencers in SaaS or automation spaces to share your content or tools.
Publish n8n Templates to Official Platform
- Submit templates to n8n’s official platform, aiming for high citations to build reputation momentum.
- Continuously update and optimize templates, adding new scenarios based on user feedback.
Paid Advertising Trials
- Invest a small budget in Google Ads (e.g., $100/week), targeting keywords like “n8n Starter Plan.”
Data Tracking & Iterative Adjustments
- Daily: Log leading indicators (visitors, AI tool usage) and lagging indicators (new users, revenue).
- Track AI tool data (user inputs, conversation logs, template preferences, conversion rates) and iterate features based on feedback.
Build Support System
- Publicly share your goals to increase accountability.
- Find an accountability partner and review progress weekly.
Learning & Skill Development
- Learn SEO best practices to boost blog post organic traffic.
- Acquire basic AI tool development skills to iterate the AI tool.
Set Up Automated AI Posting Tool (Later Stage, Post-Week 6)
- Develop an AI posting tool MVP using OpenAI to generate article drafts (e.g., Threads posts, Medium articles).
- Use n8n to integrate automated posting (e.g., via Medium API) to increase posting frequency.
- Initially, use existing tools (e.g., ChatGPT) to generate drafts, manually refine, and publish to save time.
12 Week Plan
Week 1 (April 28 – May 4, 2025): Market Testing & Initial Website Setup
- Market Demand Testing & Content Creation:
- Publish 2 Medium articles (e.g., “What is n8n Starter Plan?”, “How to Automate E-commerce Orders with n8n Starter Plan”) with affiliate links.
- Post daily on Threads (e.g., “Did you know n8n can automate your marketing emails?”).
- Share 1 post in Lenny’s community (e.g., Newsletter or Slack) and n8n’s official channels (e.g., Reddit r/n8n), linking to Medium articles.
- Goal: 500 visitors, 5 new users (1% conversion).
- Website Setup (Initial):
- Set up WordPress, purchase a domain, and create a basic framework.
- Write 2 blog posts for the niche market (e.g., “n8n Starter Plan for E-commerce Automation”).
- Data Tracking:
- Daily: Log visitor and conversion numbers (Medium/Threads).
- Learning & Skill Development:
- Learn SEO basics (e.g., keyword research using Google Keyword Planner).
- Support System:
- Share goals on Reddit r/n8n (“I’m aiming for $7,000/month in 12 weeks”) for accountability.
Week 2 (May 5 – May 11): Continued Testing & Website Content Prep
- Market Demand Testing & Content Creation:
- Publish 2 Medium articles (e.g., “Freelancer’s Guide to n8n Starter Plan”), post daily on Threads.
- Share 1 post in Lenny’s and n8n communities, linking to Medium articles.
- Goal: 500 visitors, 5 new users.
- Website Setup (Content Prep):
- Write 3 more blog posts (total 5), design core pages (homepage, blog, AI tool page).
- Collect 3–5 n8n official templates (e.g., e-commerce orders, marketing emails, inventory sync) for a database.
- Data Tracking:
- Daily: Log visitor and conversion numbers, analyze top-performing content (e.g., e-commerce articles).
- Learning & Skill Development:
- Learn OpenAI API basics (e.g., using gpt-3.5-turbo for text generation).
- Support System:
- Find an accountability partner, schedule weekly progress reviews.
Week 3 (May 12 – May 18): Complete Website & AI Tool MVP
- Market Demand Testing & Content Creation:
- Publish 2 Medium articles, post daily on Threads.
- Share 1 post in Lenny’s and n8n communities, linking to Medium articles.
- Goal: 500 visitors, 5 new users.
- Website & AI Tool Development:
- Finalize website: Set up AI tool page (form + results) with CTA (“Try n8n Starter Plan Now”).
- Complete AI tool MVP:
- Integrate OpenAI (gpt-3.5-turbo) for template search based on user input.
- Enable conversational features (AI recommends templates and explains usage) for 3–5 scenarios.
- Test tool with 3 scenarios.
- SEO: Optimize AI tool page and blog posts for “n8n Starter Plan for e-commerce.”
- Data Tracking:
- Daily: Log visitor and conversion numbers. Weekend: Analyze 3-week data to identify top content.
- Learning & Skill Development:
- Learn basic SEO optimization (e.g., On-Page SEO).
- Support System:
- Review progress with accountability partner, adjust strategy (e.g., focus on e-commerce content).
Week 4 (May 19 – May 25): Website Launch & Full Promotion
- Website Launch:
- Launch website with 5 blog posts and AI tool page.
- Social Media & Exposure:
- Post daily on LinkedIn, Reddit (r/n8n), Twitter, sharing website articles and AI tool.
- Publish 1 Medium article, post daily on Threads, driving traffic to website.
- Answer 3 questions on Reddit/Quora, sharing website links with value (e.g., free templates).
- YouTube Video Production:
- Create 1 tutorial video (e.g., “Automate Shopify Orders with n8n Starter Plan”), embed website link.
- Dream 100:
- Contact 5 n8n influencers, offer free templates/tutorials, invite content sharing.
- Paid Advertising:
- Spend $100 on Google Ads, target “n8n Starter Plan.”
- Data Tracking:
- Daily: Log visitors (target: 6,145/week), AI tool usage, conversions (target: 184 users, 3% conversion).
- Support System:
- Update Reddit r/n8n progress, review with accountability partner.
Week 5 (May 26 – June 1): Promotion & Initial Iteration
- Social Media & Exposure:
- Continue LinkedIn, Reddit, Twitter posts (daily), 1 Medium article, daily Threads posts.
- Answer 3 Reddit/Quora questions, share website links.
- Publish n8n Templates:
- Submit 3 templates to n8n.io (e.g., e-commerce orders, marketing emails), aim for initial citations.
- Dream 100:
- Contact 5 more influencers, offer templates/tutorials.
- Paid Advertising:
- Spend $100 on Google Ads, adjust keywords based on Week 4 data.
- Data Tracking & Iteration:
- Daily: Log data. Weekend: Analyze AI tool usage (e.g., popular workflows), iterate (e.g., add 1 scenario).
- Support System:
- Review progress with accountability partner, adjust strategy (e.g., scale top-performing channels).
Week 6 (June 2 – June 8): Scale Promotion & Start AI Posting Tool
- Social Media & Exposure:
- Continue LinkedIn, Reddit, Twitter posts, 1 Medium article, daily Threads posts.
- Answer 3 Reddit/Quora questions.
- YouTube Video Production:
- Create 2nd video, embed website link.
- Publish n8n Templates:
- Submit 3 new templates, increase citations.
- Dream 100:
- Contact 5 new influencers, offer templates/tutorials.
- Paid Advertising:
- Spend $100 on Google Ads, adjust strategy.
- AI Posting Tool Development:
- Start AI posting tool MVP using OpenAI for draft generation (e.g., Threads posts).
- Initially use ChatGPT for drafts, manually refine/publish.
- Data Tracking & Iteration:
- Daily: Log data. Weekend: Iterate (e.g., add scenarios or optimize content).
- Support System:
- Review progress with accountability partner, update Reddit progress.
Week 7 (June 9 – June 15): Scale Traffic & Iterate
- Social Media & Exposure:
- Continue LinkedIn, Reddit, Twitter posts, 1 Medium article, daily Threads posts.
- Answer 3 Reddit/Quora questions.
- Publish n8n Templates:
- Submit 3 new templates, increase citations.
- Dream 100:
- Contact 5 new influencers, offer templates/tutorials.
- Paid Advertising:
- Spend $100 on Google Ads, adjust strategy.
- AI Posting Tool:
- Continue development, test Medium article drafts, prep for automated posting.
- Data Tracking & Iteration:
- Daily: Log data. Weekend: Iterate (e.g., optimize AI tool or content).
- Support System:
- Review progress with accountability partner, update Reddit progress.
Week 8 (June 16 – June 22): Sustained Promotion & AI Posting Tool Launch
- Social Media & Exposure:
- Use AI posting tool for draft generation, post on LinkedIn, Reddit, Twitter, 1 Medium article, daily Threads posts.
- Answer 3 Reddit/Quora questions.
- YouTube Video Production:
- Create 3rd video, embed website link.
- Publish n8n Templates:
- Submit 3 new templates, increase citations.
- Dream 100:
- Contact 5 new influencers, offer templates/tutorials.
- Paid Advertising:
- Spend $100 on Google Ads, adjust strategy.
- AI Posting Tool:
- Launch automated posting (e.g., Medium API integration), start auto-posting Threads content.
- Data Tracking & Iteration:
- Daily: Log data. Weekend: Iterate (e.g., add scenarios or optimize content).
- Support System:
- Review progress with accountability partner, update Reddit progress.
Week 9 (June 23 – June 29): Scale Traffic & Build Reputation Momentum
- Social Media & Exposure:
- Use AI posting tool for LinkedIn, Reddit, Twitter posts, 1 Medium article, daily Threads posts.
- Answer 3 Reddit/Quora questions.
- Publish n8n Templates:
- Submit 3 new templates, aim for increased citations to build reputation momentum.
- Dream 100:
- Contact 5 new influencers, offer templates/tutorials.
- Paid Advertising:
- Spend $100 on Google Ads, adjust strategy.
- Data Tracking & Iteration:
- Daily: Log data. Weekend: Iterate (e.g., add scenarios or optimize content).
- Support System:
- Review progress with accountability partner, update Reddit progress.
Week 10 (June 30 – July 6): Traffic Sprint & Reputation Momentum
- Social Media & Exposure:
- Use AI posting tool for posts, 1 Medium article, daily Threads posts.
- Answer 3 Reddit/Quora questions.
- YouTube Video Production:
- Create 4th video, embed website link.
- Publish n8n Templates:
- Submit 3 new templates, strengthen reputation momentum.
- Dream 100:
- Contact 5 new influencers, offer templates/tutorials.
- Paid Advertising:
- Spend $100 on Google Ads, adjust strategy.
- Data Tracking & Iteration:
- Daily: Log data. Weekend: Iterate (e.g., add scenarios or optimize content).
- Support System:
- Review progress with accountability partner, update Reddit progress.
Week 11 (July 7 – July 13): Traffic Sprint & Reputation Momentum
- Social Media & Exposure:
- Use AI posting tool for posts, 1 Medium article, daily Threads posts.
- Answer 3 Reddit/Quora questions.
- Publish n8n Templates:
- Submit 3 new templates, strengthen reputation momentum.
- Dream 100:
- Contact 5 new influencers, offer templates/tutorials.
- Paid Advertising:
- Spend $100 on Google Ads, adjust strategy.
- Data Tracking & Iteration:
- Daily: Log data. Weekend: Iterate (e.g., add scenarios or optimize content).
- Support System:
- Review progress with accountability partner, update Reddit progress.
Week 12 (July 14 – July 20): Final Sprint & Recap
- Social Media & Exposure:
- Use AI posting tool for posts, 1 Medium article, daily Threads posts.
- Answer 3 Reddit/Quora questions.
- YouTube Video Production:
- Create 5th video, embed website link.
- Publish n8n Templates:
- Submit 3 new templates, strengthen reputation momentum.
- Dream 100:
- Contact 5 new influencers, offer templates/tutorials.
- Paid Advertising:
- Spend $100 on Google Ads, adjust strategy.
- Data Tracking & Recap:
- Daily: Log data. Weekend: Summarize 12-week results (visitors, new users, revenue).
- Analyze top-performing channels and content for future plans.
- Support System:
- Review final progress with accountability partner, share results on Reddit r/n8n.






































































































































































































































































































































































































































































































































































































































































































































































































































